• Working: 8.00am - 5.00pm
Linkedin-in
Let's Talk

Blog

𝐌-𝐏𝐄𝐒𝐀 𝐖𝐀𝐒𝐍’𝐓 ππ”πˆπ‹π“ π…πŽπ‘ ππ€ππŠπ’. πˆπ“ 𝐖𝐀𝐒 ππ”πˆπ‹π“ π…πŽπ‘ 𝐓𝐇𝐄 ππ„πŽππ‹π„ ππ€ππŠπ’ πˆπ†ππŽπ‘π„πƒ, 𝐀𝐍𝐃 πˆπ“ ππ„π‚π€πŒπ„ ππˆπ†π†π„π‘ 𝐓𝐇𝐀𝐍 𝐀𝐋𝐋 πŽπ… π“π‡π„πŒ.

C.K. Prahalad called it the “Fortune at the Bottom of the Pyramid.” His argument: the billions of people living outside formal economic systems are...
Read Details

𝐍𝐎 π…πˆππ€ππ‚πˆπ€π‹ π‘π„π‚πŽπ‘πƒπ’. 𝐍𝐎 π‚π‘π„πƒπˆπ“. 𝐍𝐎 π†π‘πŽπ–π“π‡. π“π‡πˆπ’ π‚π˜π‚π‹π„ πˆπ’ πŠπˆπ‹π‹πˆππ† π†π‡π€ππ€πˆπ€π ππ”π’πˆππ„π’π’π„π’, 𝐀𝐍𝐃 𝐂𝐀𝐒 𝐂𝐀𝐍 ππ‘π„π€πŠ πˆπ“.

Here’s a pattern playing out across thousands of Ghanaian SMEs right now:β†’ Business has real customers and real revenue.β†’ No proper financial records keptβ†’...
Read Details

πŒπŽπ’π“ π€π‚π‚πŽπ”ππ“π€ππ“π’ 𝐀𝐑𝐄 π‚π‡π€π’πˆππ† 𝐓𝐇𝐄 π”ππ€π•π€πˆπ‹π€ππ‹π„ 𝟐𝟎%.

Ghana’s formal economy, the sector most CAs compete fiercely to serve, represents just 20% of total economic activity.The other 80%? Informal. Underserved. And quietly...
Read Details