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𝐌-𝐏𝐄𝐒𝐀 𝐖𝐀𝐒𝐍’𝐓 ππ”πˆπ‹π“ π…πŽπ‘ ππ€ππŠπ’. πˆπ“ 𝐖𝐀𝐒 ππ”πˆπ‹π“ π…πŽπ‘ 𝐓𝐇𝐄 ππ„πŽππ‹π„ ππ€ππŠπ’ πˆπ†ππŽπ‘π„πƒ, 𝐀𝐍𝐃 πˆπ“ ππ„π‚π€πŒπ„ ππˆπ†π†π„π‘ 𝐓𝐇𝐀𝐍 𝐀𝐋𝐋 πŽπ… π“π‡π„πŒ.

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C.K. Prahalad called it the “Fortune at the Bottom of the Pyramid.” His argument: the

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𝐍𝐎 π…πˆππ€ππ‚πˆπ€π‹ π‘π„π‚πŽπ‘πƒπ’. 𝐍𝐎 π‚π‘π„πƒπˆπ“. 𝐍𝐎 π†π‘πŽπ–π“π‡. π“π‡πˆπ’ π‚π˜π‚π‹π„ πˆπ’ πŠπˆπ‹π‹πˆππ† π†π‡π€ππ€πˆπ€π ππ”π’πˆππ„π’π’π„π’, 𝐀𝐍𝐃 𝐂𝐀𝐒 𝐂𝐀𝐍 ππ‘π„π€πŠ πˆπ“.

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Here’s a pattern playing out across thousands of Ghanaian SMEs right now:β†’ Business has real

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